ABOUT THE PROJECT
When U.S. Xpress engaged with my team, they just surpassed $1 billion in annual revenue faster than any truckload carrier in history. They developed a pilot program under the name “USX Ventures”, which tested a digital fleet of trucks managed with AI. We were hired to create a memorable brand to outpace the competition. This work involved naming, visual identity, website, mobile, social content, apparel, photography, video, email, paid media, SEO and more. I lead the creative for all digital products, working alongside an army of brilliant people at my agency and beyond.