ABOUT THE PROJECT
The goal was to create a premium destination for people seeking insightful content about psychedelics and mental wellness. In order to become a trusted “guide” for those on a psychedelic path, we set out to define ethical content standards that are clear, focused and enduring. Our vision was to unite both soul and science by balancing education and advocacy with medical, legal and ethical rigor. This involved deep research and collaboration with many experts across multiple disciplines.