Flexdrive needed a fresh new look that appeals to a vast ride-share audience and other car companies across the country. The project started as a simple website redesign, but as we dove into content strategy and key messaging, we quickly realized we needed an entirely new identity. The new logo and brand foundation not only allowed us to create a great website, but also lead to a host of other projects including photography, video, mobile designs, blog and social content. Flexdrive went on to be acquired by Lyft and later became repositioned as Lyft’s Express Drive program
. It was an honor to be a part of such a successful startup exit story.